Development of a marketing strategy for the development of the tourism industry on the base of competitive advantages

Abstract

The development of the tourism industry requires the search for new solutions in the field of strategic planning, which presents new tasks that require consideration of the impact of competition on the choice of a marketing strategy. Growing competition and the need to take it into account in the formation of competitive advantages lead to the search for new approaches to the problem of planning and management of the tourism industry. Therefore, the basis of choosing a marketing strategy for the development of a tourist enterprise should be the level of its competitiveness, and the formation of a marketing strategy for the development of the tourism industry should be based on existing and formed competitive advantages, their uniqueness and inimitability.